Moving your products from an idea to the hands of customers is the goal of every startup. Yet why is it that some products fail and others succeed? And top that you have to contend with speed of adoption and obsolescence in the high tech industry. Without the foresight and plans, your business may encounter significant challenges in making the transition from MVP to customer adoption and growth. Learn the Best Practices of Marketing Products and Services successfully with a framework for predictability and measurability. In this workshop, learn the lexicon of the marketing framework to develop “marketing thinking” as a strategic weapon. Prem Talreja, Founder and President of Accurate Marketing, will share his 30+ years of experience in high-tech marketing, and working with startups in Silicon Valley. As a student of marketing he will share the marketing process; how to leverage your strengths, mitigate your weaknesses, exploit opportunities and address threats; the internal and external forces that impact your business; pricing and why customers buy; acquiring and retaining customers; and using the levers of digital marketing to outperform your competitors. Speaker(s): Prem Talreja, Virtual: https://events.vtools.ieee.org/m/280167