C Corp. S Corp. These are some of the common ways a business can be incorporated in the US. For more than a decade now, however, the Benefit Corp is growing in popularity as the formal management structure of choice for a for-profit business. In this talk, we will discuss the requirements of forming a Benefit Corporation as well as how it affords the same protections as a regular corporation, with the added benefits of advancing public good and market differentiation. If you are a mission driven business, or want to build environmentally or socially responsible practices into your company, this entity type might be the right fit for you. Build credibility and trust with all stakeholders – shareholders, customers, employees and suppliers. Increase brand value and attract investors. Learn about some of the famous brands and businesses, including publicly traded companies that are Benefit corps. We will also clarify the difference between a Benefit Corporation and B Corp Certification.manufacturing, health, weather, seismic, security, and other industries. Speaker(s): Ruksana Azhu Valappil, Agenda: 6:00 – 6:05 pm IEEE Startup SIG introduction 6:05 – 6:45 pm Main presentation 6:45 – 7:00 pm Q&A Sunnyvale, California, United States