How NASA Recruited Snoopy and Drafted Barbie

The space agency has long relied on kid-friendly mascots to make the case for space

Photo: Collections of The Henry Ford

The Beagle Has Landed: The popular comic-strip dog Snoopy became a safety mascot for NASA in 1968.

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Why NASA Recruited Snoopy and Drafted Barbie

In the comic-strip universe of Peanuts, Snoopy beat Neil Armstrong to the moon. It was in March 1969—four months before Armstrong would take his famous small step—that the intrepid astrobeagle and his flying doghouse touched down on the lunar surface

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