Business of IoT
Iram Hasan briefly spoke about the UTDesign Capstone program, which allows you to bring the real-world technical projects of your business to UTD senior engineering students’ for their final projects. Each UTDesign team consists of ~ 4-6 senior students working on your proposed project. Students work an average of ~8 hours a week for 1 or 2 semesters. The cost is ~$10k or $15k. For more information, see the website or email Iram Hasan.
We heard from Tony Schuman on R&D tax credit. He provided the NEET mnemonic for the four key requirements.
1. New or improved product or process
2. Elimination of uncertainty
3. Experimentation process
4. Technological in Nature
More details are in the linked slides.
Next, we transitioned to a panel to further discuss commercialization issues in the space:
We heard from panelist Josh Lyon, an IoT Practice lead at L2 Technology Services. He discussed on IIOT implementation where the client extracted hydrocarbons. Unbeknownst to the client, there was a bottleneck in the pipeline, decreasing flow rate. L2 deployed sensors in the pipeline, which helped discover high viscosity at a point in the pipeline. They increased temperature at the bottleneck, which decreased viscosity and increased flow rate, in turn increasing revenue.
We also heard from panelist Adam Lotia , who recently transitioned to Bioworld Merchandising, and is helping the company expand their product line to include IoT based products, including shirts. Adam noted that the value play to Bioworld is not necessarily a recurring revenue but helping it distinguish itself in a crowded market.
We also heard from Noel Geren, a co-founder of Sprinkl, a connected irrigation and conservation technology with a focus on ease of use and conservation. Noel mentioned that part of the market strategy differentiation was going to be cost and ease of use. They would hopefully earn market recognition and add features down the line. The recent coverage in CNET, provides support for this strategy.