IEEE Computer Society (Singapore Section)


Masterclass on Actionable Gamification: Using Behavioural Science in Training and HR

Masterclass on Actionable Gamification: Using Behavioural Science in Training and HR


11 November (Friday) and 14 November (Monday), 9am – 5pm, Singapore Computer Society

Voted #1 Gamification Guru in the World. First time in Singapore!


IEEE Singapore Computer Society presents you a technical event organized by Singapore Computer Society.

Gamification, or utilizing game mechanics to increase employee and customer engagement, has become a leading practice among companies across the world.

For the first-time ever in Singapore, hear from Mr Yu-Kai Chou, Founder of The Octalysis Group, in this 2-day masterclass and learn how to use gamification in your business to increase your revenue, users and overall business growth and also internal gamification to better engage and motivate your employees.

“Yu-kai’s Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turn key for gamification in any product and service design.” – Dr Jianming Dong, Chief User Experience Architect at Huawei

“I’ve been following Yu-kai’s work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem.”  Susie Wee, VP & CTO of Networked Experiences at Cisco Systems


Remember to indicate “Name – IEEE” (eg. David Ng – IEEE) to enjoy the special rate offered.

Limited seats are available. Reserve your seat here today.


For enquiries, please contact Li Ling @ Tel: 622 2567 ext 18 or email:



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