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Immersive Experiences: Poised to revolutionize how you interact with visual media and more

Date: May 4th, 2020

Co-Sponsored event with SPS SCV Chapter.

Immersive Experiences: Poised to revolutionize how you interact with visual media and more

Dr. Arianne Hinds

Immersive Media Strategy and Standards

Event organized and sponsored by

IEEE Signal Processing Society Santa Clara Valley chapter


IEEE Circuit and Systems Society SCV chapter

IEEE Computer Society of Silicon Valley



Date And Time

Mon, May 4, 2020

6:55 PM – 8:30 PM PDT


6:50pm – 7:00pm: Enter the online room

7:00pm – 7:05pm: Announcements

7:07pm – 8:05pm: Talk

8:05pm – 8:30pm: Q&A and close


The emergence of advanced imaging display technologies, either existing or highly anticipated, has motivated new ways to contemplate the production and service delivery of media in order to enable new and immersive user experiences. Whether it be VR gaming, telepresence, spatial computing, lean-back viewing, or experiencing the reality of a futuristic holodeck scene, the applications facilitated by emerging advanced-imaging displays have begun to test the limits of existing 2D video workflows and formats. Moreover, historically, the minimal “must haves” for any new display to succeed in the marketplace includes a sufficient number of hours (about 5000) of supporting content, a well adopted distribution format to drive the display, and the accessibility of the display itself to consumers. This presentation summarizes the history of media leading to the emergence of immersive media and displays, and considers the impacts of the emerging ecosystem on media production, standards, and distribution workflows.

Speaker Bio

Dr. Arianne Hinds recently joined Tencent America’s Media Lab in Palo Alto, CA, as a Principal Researcher where she is responsible for strategy, research and development of immersive media standards for light fields and immersive media distribution. Previously, she was a technical consultant to OTOY Inc., for the development of the Immersive Technologies Media Format (ITMF) suite of specifications, and a Principal Architect at CableLabs where she was the primary researcher for light fields and immersive technologies. In 2019, she co-founded Immersive Digital Experiences Alliance (IDEA) with the mission to develop the ITMF as an interchange and distribution format for streaming immersive media over commercial networks to drive XR displays and light field panels. She currently holds the position of INCITS L3.1 Chairman, for which she is the head of the U.S. delegation of experts for participation in MPEG. She received her M.Sc. and Ph.D. degrees in Computer Science at the University of Colorado, Boulder in 2000 and 2007 respectively.

Link to the online meeting will be sent out a few hours before the talk begins.

  • May 2020
    M T W T F S S