YP Development Course: From Mind To Market

Seminar Description 

Intentions are great, but only actions will make a business a success. How do you get a great idea from mind to market? Progressing ideas or intentions into viable business opportunities is important to stay in the game.

This seminar will give practical tips on how to assess and commercialise any business idea/product/service and crossing the marketing chasm to find out how to characterise an idea, validate its market and determine your ability to deliver against competitive forces.

Presented by Piet Beukman, Associate Professor and Director of the Engineering Management Programme at the University of Canterbury

Date and Time
Wednesday 28th November – Full Day Course

Cost

IEEE Members: $100

Non Members: $200

Register Today at: https://goo.gl/forms/5J7EOi4IJwcbPX4Y2