SEAT and BeMobile have signed an agreement to develop mobility applications for the connected vehicle using a SEAT Ateca and Barcelona as its testing ground. SEAT’s objective is to provide drivers with easy, digital, connected mobility experiences.
SEAT and Barcelona startup BeMobile have signed an agreement to develop solutions in the field of urban mobility and new user services, spotlighting the connected vehicle. The carmaker has given a SEAT Ateca on loan to the startup, which specialises in mobile innovation, so it can develop new apps and explore business opportunities alongside SEAT, for a six month period, with the Ateca and Barcelona as its testing ground.
In the framework of its digital transformation and faced with the challenges and disruptive changes in the automotive sector, SEAT aims to become a benchmark in the field of connectivity. For this reason, the company is exploring different possibilities to provide drivers with easy, digital, connected mobility experiences. The agreement between SEAT and BeMobile seeks synergies between SEAT’s knowledge of the car market and the agility and innovation of startups to generate high value experiences that can lead to new services.