HERE unveils next generation real-time data services for automotive industry

HERE today announced its next generation data services intended to harness real-time data generated by the on-board sensors of connected vehicles to create a live depiction of the road environment. Drivers will be able to access this view of the road through four services that provide information on traffic conditions, potential road hazards, traffic signage and on-street parking at high quality.

HERE today announced next generation vehicle-sourced data services for the auto industry aimed at making driving safer and more enjoyable for billions of people around the world. The Open Location Platform intends to harness real-time data generated by the on-board sensors of connected vehicles to create a live depiction of the road environment. Drivers will be able to access this view of the road through four services that provide information on traffic conditions, potential road hazards, traffic signage and on-street parking at high quality. The goal is to ensure that drivers have more accurate and timely information with which they can make better driving decisions. HERE plans to make the services commercially available to any customers both within and outside the automotive industry from the first half of 2017.

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Traffic information services available to drivers have so far relied on GPS probe data – regular location information reported from a connected device. These real-time services from HERE, however, will crowdsource the much richer data generated by sensors deeply embedded within the car. HERE will start by sourcing sensor data from Audi, BMW and Mercedes-Benz cars, with plans to later expand to include data from other brands. In contributing their data, the participating brands are helping create superior services for drivers aimed at significantly reducing traffic congestion, enhancing the driving experience and cutting traffic accidents, which each year globally claim more than one million lives and leave millions more injured.

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The HERE Open Location Platform will process vehicle-sourced data related to:

  • Speed, direction and location of a vehicle
  • Hard braking, as denoted by sharp deceleration
  • Road construction, lane/road closures and traffic events such as accidents, as detected by the vehicle’s forward camera
  • Hazard light usage
  • Hazardous weather or road conditions, as determined for example by rain sensors, heavy use of windshield wipers, loss of tire traction or fog light usage
  • Traffic sign information, including permanent and temporary speed limits, as detected by the car’s forward camera

The HERE Open Location Platform will harness the data to deliver four services: HERE Real-Time Traffic, HERE Hazard Warnings, HERE Road Signs and HERE On-Street Parking. For each service, firstly it ingests and processes anonymized data from each vehicle. Secondly, it combines the data with HERE location data services and other third-party information derived from devices, vehicles and infrastructure for deep and real-time analysis. Thirdly, it distributes enriched, targeted and actionable service content back to connected and eligible vehicles across the road network.


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